Post by amirmukaddas on Mar 14, 2024 7:12:36 GMT
The product sectors in which a Guerrilla Marketing campaign usually takes place are the Cinema , the Food & Beverage sector , although in recent years new life has also been given to this initiative by the Clothing and Sports sectors , as well as by non-profit associations. profit . guerrilla marketing Fonte: Burger King The most famous Guerrilla Marketing campaigns Below are what, in my opinion, are the most famous creative case histories linked to this Marketing action. The Blair Witch Project It is considered the first example of unconventional marketing . The promotion of this horror film was based on an urban legend posted online, which documented the mysterious disappearance of four filmmakers missing in a Maryland forest in 1994. Obviously it wasn't the truth, but this publicity stunt was a perfect connection between cinema and marketing. In fact, already months before its release in cinemas, there was nothing but talk about the film and the story of these boys and the Blair Witch on various blogs, specialized forums and dedicated websites. Furthermore, an amateur video was even made online where the three boys explored the woods of Maryland in search of the famous witch.
Result: a low-cost film (budget $60,000) that grossed $246.5 million in theaters. Not bad I'd say! Ultimately, The Blair Witch Project intrigued, disturbed and shocked millions of people even before arriving in theaters. Burger King USA's social guerrilla marketing The well-known American fast food chain staged a phantom online argument between two boyfriends on Instagram, with two fake accounts. The boy talks about the fabulous Burger King meal he received as a gift from his girlfriend. Too bad that, after reading the comment, the girl denies everything. The viral Denmark Telegram Number Data dispute was an effective operation which, in a short time, earned the account of the well-known American fast food chain millions of followers. What is more Unconventional than love? The “Amnesty International” awareness campaign With a strong visual impact campaign, Amnesty International transformed bus supports into nooses, to demonstrate its dissent against the death penalty and stimulate a reaction in people. As mentioned, these initiatives can be truly effective in advocating for causes and social battles, such as the one carried out by the brand.
McDonald's pedestrian crossing Another very famous marketing initiative are the colorful McDonald's pedestrian crossings , which stimulate your appetite just by looking at them and are one of the most successful examples of unconventional marketing in recent years. In this case we played visually on the shapes and on the mental association between the pedestrian crossings and the shape of the chips served by the famous American fast food chain. The “Nike” incident Nike decides to surprise the public with a " destructive " campaign. The one who pays the consequences is the BMW sedan totally overwhelmed by the giant Nike branded ball, or the walls of an ancient building. A truly fantastic idea to promote the arrival of the new ball from the sports brand. The unconventional initiative for the film “The Simpson” In 2007, 20th Century Fox decided to promote the movie “ The Simpsons ” with a rather funny campaign. In fact, the fantastic donuts depicted on the escalators and the effigy of Homer Simpson are the undisputed protagonists of this unconventional campaign.
Result: a low-cost film (budget $60,000) that grossed $246.5 million in theaters. Not bad I'd say! Ultimately, The Blair Witch Project intrigued, disturbed and shocked millions of people even before arriving in theaters. Burger King USA's social guerrilla marketing The well-known American fast food chain staged a phantom online argument between two boyfriends on Instagram, with two fake accounts. The boy talks about the fabulous Burger King meal he received as a gift from his girlfriend. Too bad that, after reading the comment, the girl denies everything. The viral Denmark Telegram Number Data dispute was an effective operation which, in a short time, earned the account of the well-known American fast food chain millions of followers. What is more Unconventional than love? The “Amnesty International” awareness campaign With a strong visual impact campaign, Amnesty International transformed bus supports into nooses, to demonstrate its dissent against the death penalty and stimulate a reaction in people. As mentioned, these initiatives can be truly effective in advocating for causes and social battles, such as the one carried out by the brand.
McDonald's pedestrian crossing Another very famous marketing initiative are the colorful McDonald's pedestrian crossings , which stimulate your appetite just by looking at them and are one of the most successful examples of unconventional marketing in recent years. In this case we played visually on the shapes and on the mental association between the pedestrian crossings and the shape of the chips served by the famous American fast food chain. The “Nike” incident Nike decides to surprise the public with a " destructive " campaign. The one who pays the consequences is the BMW sedan totally overwhelmed by the giant Nike branded ball, or the walls of an ancient building. A truly fantastic idea to promote the arrival of the new ball from the sports brand. The unconventional initiative for the film “The Simpson” In 2007, 20th Century Fox decided to promote the movie “ The Simpsons ” with a rather funny campaign. In fact, the fantastic donuts depicted on the escalators and the effigy of Homer Simpson are the undisputed protagonists of this unconventional campaign.